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About Little Red Pocket Co

Our story 

As we watched our son James grow and interact with life around him, we realised he was unique. Trying to understand his learning difficulties led to his autism diagnosis at the age of four, and it meant that we had to work harder at finding fresh ways to teach him things.

But we never needed to teach him kindness. Seeing how he cared, loved and lived without prejudice, we knew his mind must be a magical place.

What he lacks in conventional communication and interaction skills, he makes up for in imagination! How do we know? His drawings. His drawings always reveal a fascinating glimpse into his unique perspective of the world around us. Paint, crayons, pencils – as long as it’s a tool to help him share a story, James doesn’t discriminate.

At Little Red Pocket Co. we celebrate the potential of a world without the boundaries of social norms. A world full of imagination.

Our long-term objective is to leave a meaningful legacy - and ensure that community-minded enrichment is part of a positive future that will help children like James embrace hope, potential and a big wide world of opportunities.  

So, what’s with the pocket?

When he was little and out with us in a crowded place, our advice to James to hold onto our pocket was symbolic of our efforts to keep him safe and close to us. If he let go, we would feel the weight of his hand drift away from us and warn us that, perhaps, he was about to get lost in the chaos around us.

The truth is, it was a coping mechanism for us as much as it was for him – and it worked.

So we thought, why not turn our little unique way of life into a bold symbol, used to show support and love for the often forgotten members of our community who live life on the spectrum and their families. The more little red pockets there are out in the community, the more acceptance and opportunities for those on the spectrum. Instead of feeling misunderstood, families can feel seen and supported when they see someone walking down the street wearing that signature little red pocket.